Islam Essay Example | Topics and Well Written Essays - 250 words

Islam - Essay Example The five pillars of Islam are Shahada (the Islamic creed), Salah (the formal prayer), Zakat (giving some possessions to people in need), Saum (prohibition to eat and drink and have sexual relations from dawn to dusk during Ramadan holidays) and The Hajj (an obligatory travel to Mecca). The Holy Quran is, thus, more than a religious book – it is a philosophical work providing people with information as for how they should live to find peace with the outside world and their own souls. The cause of schism is conflict over the leadership of two groups of followers: followers of Abu (the father of the Prophets wife) and followers of Ali (the husband of Prophets daughter). The goal was to constrain the rising conflict among the various communities; its ultimate aim was to develop a national identity by reconciling divisive issues and establishing a minimum level of consensus as a prelude to full national integration. In their politics, Sunnis are more liberal while Shiites are conservative. The failure to unit was in the boundaries of the communities and the fact that they refused to use the religion as a platform to cooperate and develop crosscutting interests. The strength of religious loyalties and identities eclipsed the integrative potential

Introduction to services marketing Essay Example | Topics and Well Written Essays - 2250 words

Introduction to services marketing - Essay Example Marketing of services has attained greater significance over the years, due to globalization and the increasing competition at a global level (Cunningham, Young, Ulaga & Lee, 2004). The services sector is has grown substantially in the recent years and hence has become an integral part of economy. In order for firms to survive in such a highly competitive industry, marketing of services is inevitable (Lovelock, Wirtz, 2004). In the realm of marketing, innovation holds supreme significance. It is only through innovation that firms can differentiate their products / services in the market and generate value and relevance for their services or products in the eyes of their target market / segments (Kleinknecht, 2000: 169-186). The development of technology fuelled by a simultaneous development in the field of information and technology, has led to a complete transformation with regard to delivery and execution of various services. It has now, completely revolutionized the manner in which services were executed, and hence widened the scope to product and process the services. The opening of various global economies has further expanded the playing field for various firms, thus further intensifying the competition at a global level.... According to Pride and Ferrell (2006) the term customer contact is defined as "the level of interaction between the service provider and the customer necessary to deliver the service" (Pp. 367). High contact services, include such services as observed in: healthcare, real estate, legal issues, hair care, healthcare services etc., while low-contact services include: tax preparation, auto repair, dry cleaning etc. High-contact services entail the presence of the customer at the time of service delivery while there is no such requirement in case of low-contact services. For instance, in hospitality industry, the customer presence is necessary and inevitable to enjoy or avail the services, while in case of low-contact services such as auto-repair, for instance, the customer need not be present while the repair work is in progress (Pride and Ferrell, 2006). In case of high-contact services, the customer is generally required to visit the service site, while there is no such pre-requisite in case of a low-contact service. Instead, access to the service is made available to the customers, via a method called self-service, for instance, as is observed in case of e-card delivery; buying from a kiosk; or via the internet. The contact points are usually held in remote places, and there is no actual physical contact between the service providers and the customers. Thus, in each service transaction the customers have very low contact with the service provider, as compared to that in case of a high-contact service. The service marketing system with regard to high-contact and low-contact services can be better explained with the help of the following diagrams: Figure 1: Service delivery system in a high-contact service Figure 2: Service delivery system in a